User Experience

Services

  • Assessment of current customer Journey
  • Reporting on opportunities to keep customers engaged on site
  • Working with developers to improve user experience
  • Front end development in Shopify/Magento

Experience

With over 10 years' experience in user experience, I can help you to improve the usability of your website and ultimately increase engagement and revenue.

This starts with an initial audit of your site, working through and reporting on key markers for opportunities and growth. Maybe you have a low 'time on site' compared to your competitors or a high bounce rate. My objective is to analyse your current site and make improvements to your customer journey, working with your developer to achieve these goals or implementing any changes directly to improve site useability and ultimately contribute to increasing revenue.

If you work with a Digital Agency for SEO or PPC, in some cases it is also beneficial for me to asses traffic flows and SERPs to offer analysis on improvements that can me made in this area of your marketing campaigns.

Case Study - Racking Solutions

Background:
Racking Solutions is a leading ecommerce retailer in the storage sector.

Objective:
Analyse and develop areas for growth with an aim to increase conversion rates on site and increase AOV.

Strategy:
Factor in competitor research and key performance indicators on site to improve user experience. Add comparable and similar products on product pages and at checkout to increase AOV. Analyse and report. Work with developer to make changes or make changes directly.

Results:
Increased AOV by 45%, reduced bounce rate by 10%, Contributed to increasing revenue by 20% YoY.

Testimonials

  • Karen Hall, Head of Retail, Castle Howard

    "Kerry enabled us to engage an audience that we previously had not managed to. With lots of commercial sense, she was an asset to the growth of our social media and to the growth of our retail revenue."

  • Keith Slinger, MD, Racking Solutions

    "Kerry helped us to grow and increase our brand and revenue across all channels. She is very dedicated to continually improving and growing our brand and we see positive results from her work"

  • Mark Simpson, Founder, Urban Lockers

    "The visuals Kerry created for us through images and video, showed that our products can be styled in any interior and how versatile they are. Her imaginative concepts and hard work brought our vision to life - and some! We have already booked Kerry to come up with concepts for web and social content and to style our next product launch"

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