Other Marketplaces
Services
- Inventory Management
- Channel Launch
- Product Launches
- Advertising
- eBay, B & Q, Wayfair, The Range, Etsy, NOTHS
Experience
Launching 10 brands across various channels from artisan products on Etsy to DIY and home security products on B & Q to home furniture on Wayfair.
My experience includes launching, managing inventory and developing and implementing an advertising strategy on eBay, B & Q, Wayfair, The Range, Etsy and NOTHS. If you don't have a website you can also include off channel advertising directly on Google for additional impact. I am fully versed in launching seller marketplace on and off channel marketing campaigns.
This can be a fully managed service or launch and handover with relevant training for your team.
Case Study
Background:
I identified a growing demand for home security solutions for Security Direct Products within the DIY sector. To capitalise on this trend, I developed a strategy to launch a new line of home security products on B&Q marketplace.
Objective:
To successfully introduce a range of innovative home security products, increase brand visibility, and drive sales within a competitive market.
Strategy:
- Market Research:
Conducted in-depth market analysis to identify consumer needs and preferences. This informed product selection and features that resonated with the target audience. - Platform Application & Launch:
Applied for platform and once application had been completed, uploaded inventory to platform. - Optimised Listings:
Created compelling product listings featuring high-quality images, detailed descriptions, and SEO-friendly keywords to enhance visibility on B&Q's platform. - Promotional Campaigns:
Launched targeted marketing campaigns to drive traffic to the product listings.
Results:
The launch resulted in growth in sales within the first three months. The products quickly gained positive reviews, establishing a strong presence in the home security market on B&Q, and contributing to brand growth in the sector.