Website Development

Services

  • Competitor & Marketplace Research
  • Shopify & Squarespace Website Creation
  • Working With Third Party Developers
  • Magento Front End Development

Experience

With a strong background in web development and ecommerce solutions, I have helped businesses build and optimise online stores that drive sales and enhance user experience. My expertise spans across Shopify, Squarespace, and Magento, allowing me to create high-performing websites tailored to each client’s needs.

Over the years, I have successfully:

  • Designed and developed custom Shopify and Squarespace websites, ensuring seamless navigation, modern aesthetics, and high conversion rates.
  • Enhanced Magento storefronts with front-end development, improving performance, user engagement, and responsiveness.
  • Collaborated with third-party developers, managing integrations, troubleshooting, and implementing technical improvements to scale ecommerce operations.
  • Optimised websites for SEO and user experience, ensuring businesses attract and retain their ideal customers.

By combining strategic web development with a deep understanding of digital marketing, I help businesses create ecommerce platforms that not only look great but also convert. Whether you're launching a new online store or refining an existing one, I have the expertise to bring your vision to life.

Looking to elevate your ecommerce presence? Let’s make it happen!

Case Studies

Client: Holistic Kitchen - an established natural skincare and essential oil brand.

Challenge: Holistic Kitchen wanted to refresh its online store with a modern Shopify theme while improving customer engagement and maximising sales. The goal was to ensure a smooth transition to a new design without disrupting existing operations while also enhancing marketing strategies to drive higher conversions.

Solution: To achieve these objectives, I worked closely with Holistic Kitchen to refine and optimise their Shopify store by implementing the following strategies:

  • Theme Upgrade & Storefront Optimisation: Migrated to a sleek, modern Shopify theme, ensuring an intuitive and visually appealing user experience.
  • Enhanced Navigation & Product Discovery: Redesigned the store layout for better usability, making it easier for customers to browse and find products.
  • Klaviyo Email Marketing Integration: Implemented automated email flows, including abandoned cart recovery, welcome series, and personalised product recommendations.
  • Conversion-Driven Features: Added compelling call-to-actions, upselling tactics, and streamlined checkout processes to reduce friction and improve sales.
  • Seasonal & Promotional Strategies: Developed targeted promotional campaigns to leverage seasonal trends and increase customer engagement.

Results

  • A fresh, modernised Shopify store with improved aesthetics and functionality.
  • Increased customer engagement through personalised email campaigns and automation.
  • Higher conversion rates and sales performance, driven by a more intuitive shopping experience.
  • A scalable ecommerce foundation to support future growth and marketing efforts.

Client: Box Leather – A premium brand specialising in high-quality leather goods.

Challenge: Box Leather needed a visually compelling and user-friendly online store to stand out in a highly competitive leather goods market. Their existing online presence did not effectively showcase their craftsmanship and product quality, leading to missed sales opportunities.

Solution: To help Box Leather establish a strong digital presence and maximise sales potential, I designed and developed a brand-new Shopify website with a focus on:

  • Visual Storytelling: Created a clean, modern layout with high-quality imagery to highlight the premium craftsmanship of Box Leather’s products.
  • User-Friendly Navigation: Optimised site structure for seamless browsing, making it easy for customers to explore product collections.
  • Mobile-Responsive Design: Ensured a fully responsive experience for users shopping on any device.
  • Enhanced Product Pages: Designed detailed product pages with engaging descriptions, high-resolution images, and intuitive filtering options.
  • Conversion-Focused Features: Implemented strategic call-to-actions, a streamlined checkout process, and upsell opportunities to drive higher sales.

Results

  • A beautifully designed, conversion-optimised Shopify store that sets Box Leather apart in a crowded marketplace.
  • Increased customer engagement through improved product presentation and user experience.
  • Higher conversion rates and sales performance, supported by a seamless and intuitive online shopping experience.
  • A scalable ecommerce foundation to support future growth and marketing initiatives.

Contact Me Today for More Information or to Book a Call...