Email Marketing

Services

  • Email Marketing
  • Planning
  • Strategy & Scheduling
  • Automations

Experience

With over 10 years' experience in email marketing, I help businesses to leverage their customer base and to engage new clients through creative email marketing campaigns.

Using Constant Contact, Mailchimp, Klaviyo or Shopify, I can also assist with increasing performance of your automation flows. Checking how your flows are set up, analysing, reporting and ultimately improving your emails so that you don't get left behind your competition.

Bringing in my expertise in content creation across multiple channels helps you to get the most from your content generation.

Case Study - Holistic Kitchen

Background:
Holistic Kitchen is an establishedbrand in the natural skincare and aromatherapy landscape.

Objective:
To set up automation flows for abandoned carts, customers that have purchased specific products, customers that have visited but not purchased from site as well as to create a schedule of emails to keep customers engaged post that first sale.

Strategy:
1. Audience Segmentation:
Dividing email list into segments based on demographics, purchase history, and engagement levels.

2. Content Planning:
Create a content calendar featuring a mix of promotional offers, educational content, and company updates. Include product launches, seasonal promotions, and customer success stories to keep the audience informed and engaged.

3. Automated Campaigns:
Set up automated email sequences for welcome series, abandoned cart reminders, and post-purchase follow-ups.

4. A/B Testing:
Regularly test different subject lines, content layouts, and send times to determine what resonates best with your audience. Use these insights to optimise future campaigns.

5. Mobile Optimisation:
Ensure all emails are mobile-friendly.

6. Analytics Tracking:
Monitor key metrics such as open rates, click-through rates, and conversions. Use this data to refine your strategy and improve future campaigns.

Results:
10% Conversion rate on average on email campaigns as well as month on month increase in revenue from abandoned cart automations.

Testimonials

  • Karen Hall, Head of Retail, Castle Howard

    "Kerry enabled us to engage an audience that we previously had not managed to. With lots of commercial sense, she was an asset to the growth of our social media team, creating compelling content and storyboarding new ideas. Ultimately, we have seen a growth in our retail revenue from our engagement with her knowledge and expertise."

  • Keith Slinger, MD, Racking Solutions

    "Kerry helped us to grow and increase our brand and revenue across all channels through PPC, Social Media, User Experience and general outside the box thinking. She is very dedicated to continually improving and growing our brand and we see positive results from her work through website traffic, engagement and ultimately revenue."

  • Mark Simpson, Founder, Urban Lockers

    "The visuals Kerry created for us through images and video, showed that our products can be styled in any interior and how versatile they are. Her imaginative concepts and hard work brought our vision to life - and some! We have already booked Kerry to come up with concepts for web and social content and to style our next product launch"

Contact Me Today for More Information or to Book a Call...