BUSINESS DEVELOPMENT

Services

  • Outlining Opportunities for Growth
  • Growth Strategy
  • Strategy Implementation
  • Online & Offline

Experience

With over 10 years' experience in Business Development, I specialise in finding gaps in market and outlining a strategy to increase sales, whether this be online or offline.

I can offer this on a consultancy basis, which would include research into your current sales and marketing strategies, competitor research and analysis, allowing me to establish areas for growth and create a strategy to allow this that your in house team can implement. Alternatively, I can also fulfill the business development strategy.

Case Study - Racking Solutions

Objective:
To develop and implement a comprehensive business development strategy aimed at increasing market share, expanding customer base, and driving revenue growth over the next three years.

Industry Overview: The warehousing and logistics sector is experiencing rapid growth, driven by the rise of e-commerce and increasing demand for efficient storage solutions. The global racking system market is projected to grow significantly in the coming years.

Target Market: Initially I established the target market and created reporting based on what their requirements were and how best to target them with ROI in mind.

Competitive Landscape:
The market includes several established players, but there are opportunities for differentiation through customer service, customisation, and innovative solutions.

Strategies: From the initial research, I outlined several areas for potential growth, such as: diversification of product offerings, Strategic offline marketing campaigns and creating and growing relationships with agencies responsible for letting large warehouse units and using n online tender system to proactively submit tenders for potential jobs.

In addition, looking at the website to increase conversion rate through user experience and email sales flows and email marketing to increase customer retention and site conversion.

Results:

  • Revenue Growth: 20% increase in annual revenue.
  • Market Share: 5% increase in market share within three years.
  • Customer Retention Rate: Improve customer retention rate by 15%.
  • Lead Generation: Increase lead generation by 30% through marketing efforts.

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