Amazon Advertising

Services

  • Listing & Optimising Products
  • Inventory Management
  • Inventory Optimisation. A+ Content
  • Amazon Advertising

Experience

With over 12 years' experience in Amazon Advertising managing advertising budgets and growing revenue across Europe, I have a strong understanding and proven results of growing existing Amazon seller accounts and launching brand new products. Working in Furniture, DIY and Fashion as well as Aromatherapy and Skincare on Amazon specifically. I have a rounded view of elements of this channel that work well for different industries

Case Study - Racking Solutions

Objective:
To streamline inventory management, successfully launch new products, and significantly increase revenue across Europe for Racking Solutions.

Strategy:

  1. Inventory Management Optimisation:
    I implemented a robust inventory management system that analysed sales trends and forecasted demand. By maintaining optimal stock levels and avoiding overstock situations, we reduced storage fees and improved cash flow.
  2. Data-Driven Product Launches:
    Leveraging market research, I identified gaps in the market and launched new products tailored to regional preferences. Each launch included a comprehensive marketing plan with targeted keywords and promotional strategies including amazon advertising and promotion launches.
  3. Enhanced Listings:
    I optimised product listings with high-quality images and video, compelling descriptions, and effective SEO practices. including generating unique and compelling A+ content and creating stylish and user friendly Amazon store fronts and product pages. This improved visibility in search results and grew conversion rates.
  4. International Expansion:
    I focused on adapting marketing strategies to fit different languages, and buying behaviors, enhancing engagement and revenue in each market.

Results:
Over six years, revenue increased by 20% year on year, with a 30% rise in product launches successfully converting into top sellers. The account became a leading seller in its category across Europe, establishing a strong brand presence and customer loyalty with repeat purchasers.

Testimonial

Keith Slinger, MD, Racking Solutions

"Kerry helped us to grow and increase our brand and revenue across all channels, including Amazon, across all of Europe. She is very dedicated to continually improving and growing our brand and we see positive results from her work"

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